With video games, we improve
  • the future
  • the company
  • society
  • people

Aiwin was born in 2014 as a result of numerous consulting projects with our own methodology of Gamification Model Canvas, one of the most used worldwide.

We also had the opportunity to found the Gamification World Congress, the biggest international gamification event, where every year we gather the best and worst practices of using games to solve big challenges.

In Aiwin we intend to improve the future, through video games with the purpose of generating an impact on the company and society.

For this we have been working for years on the most advanced platform for the design and deployment of videogames aimed at behavior development based on the Full Motion Video technique.

On this platform, we produce interactive experiences that excite and generate an impact in different fields.

Our values…

The players come first

Our players are at the center of our decisions to create unique and memorable experiences.

Fair play

We play with our stakeholders in a fair, sincere and respectful way.

We are flexible

We adapt to changes and see opportunities in them in order to achieve our goals and aspirations.

Quality is not an option

Quality is not negotiable, we are focused on continuous improvement to be competitive and efficient by creating unique games.

We work in teams

We listen to and work as a team with our stakeholders to develop impactful experiences that leave a mark.

We are moved by curiosity

Curiosity, experimentation and learning are our growth engine.

We think globally

We think with a global vision, for any player anywhere on the planet.

Artists, writers, designers, analysts and engineers…

A part of the team that makes it possible


Sergio Jiménez

Founder & CEO
Javier Boo

Javier Boo

Partner & CTO

Carla Vadell

Partner & COO

Natalia Jiménez

Partner & CMO

Miguel Ángel Jiménez

Digital Artist
Jose Miguel Maldonado

Jose M. Maldonado

Delivery Engineer
Sergio Rojo

Sergio Rojo

Digital Artist
Blanca Devesa

Blanca Devesa

Pedro Sánchez

Pedro Sánchez

Mobile Developer

More than 20 awards for our history

Some of our awards

Best Customer Engagement Project 2016

Some media appearances

Maybe you have seen us in…

Cinco Días
La Vanguardia
El País
Muy Interesante