Topic: Unconscious biases, diversity and inclusion

Launch: Available now

Cognitive biases are a psychological phenomenon of the human mind, mainly unconscious and difficult to eliminate, leading to a distortion of reality. Unconscious biases change the way you see the world, decide or say things in your day to day life. These unconscious biases are precisely one of the main obstacles to the creation of a diverse and inclusive culture in a company. Change this with SHE.

“A big step toward creating a more diverse and inclusive environment in CEPSA”.

María de Santos. CEPSA.

Discover your biases, decide your destiny

Every day we take around 17,500 decisions during working hours, but only 32 of them are conscious.

Will you be able to finish the development of SHE in time?

SHE is an artificial intelligence that aims to make informed and objective decisions thanks to you.

Face the consequences of your own decisions in your professional and personal life, in a universe where diversity and inclusion will be key to achieving the project’s objectives.

An interactive story inspired by real events

With SHE you will live moments and make decisions that will have an impact on your life, your professional development, and the generation of a diverse and inclusive culture.

An international project between Europe and the United States with which you will discover, through more than 100 decisions divided into 8 levels, the consequences of each of them.

Compete against time and against other players to show that you can take SHE where your company and society need it.

Can algorithms have consciousness?

In a world where digital transformation is part of the agendas of companies, experts from all over the world work to bring awareness to the algorithms that surround us.

With SHE, you will be one of those people.

Discover the article “What is consciousness, and could machines have it?” on which the protagonist’s research and development is based.

Explore the SHE universe on social networks

Find articles, news and reports on LinkedIn, Twitter or Facebook with the hashtag #AiwinSHE, on diversity, inclusion and unconscious biases, as well as their relationship with your professional development in a business environment.


“Now, before making an important decision, we always think about whether or not it might be biased”.

Silvia Lázaro. Ferrovial.

Transform diversity into results

Cognitive biases are a psychological phenomenon of the human mind, mainly unconscious and difficult to eliminate, leading to a distortion of reality. Unconscious biases change the way you see the world, make decisions or say things.

Thanks to them, the human being is the only species that has survived in 200,000 years. Because of them, professional development and diversity in your organization could be affected.

With SHE you can measure the level of awareness of your organization, with situations inspired by real events that happen in every company in the world every day.

With SHE you will experience…

  • What are unconscious biases?
  • How can I identify my own biases?
  • How do biases influence decision making?
  • How can I select and develop diverse teams?
  • How to make the most of diversity to generate results?
  • What impact does diversity and inclusion have on projects?
  • What results does diversity generate in organizations?

What does SHE include?

  • Access to SHE.
  • Articles, reports and reflections on diversity, inclusion and bias.
  • Accompaniment for the program launch.
  • SHE communication campaign.
  • Awards & Rewards catalog in Aiwin Store
  • Reports of access and analytics of the state of your organization in unconscious biases, diversity and inclusion.

Discover SHE’s official store

Now in Aiwin Store you will find SHE’s official merchandising where you will be able to purchase the main character’s clothes and accessories.

For you or your organization, to launch the video game, to communicate working women’s day, gay pride or diversity awareness month.

With Aiwin Store you will be able to offer prizes and rewards to the best players, or simply live diversity like never before.

“Learning by playing is a great way to deal with situations of everyday life”.

Juan Ignacio Moreno. Grupo Lactalis.

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Some companies that are offering unique experiences

More than 200,000 players worldwide

Leroy Merlin